Products to help make later life feel good
That's because the Insurance and Independent Living Solutions we offer help people over 50 to live life on their own terms, while also supporting Age UK to help older people in need.
Trusted insurance and products for the over 50s
At Age UK Trading, we understand that choosing the right home insurance, car insurance, travel insurance or later-life product is an important decision. That's why we only work with carefully selected partners whose products meet high standards and support the needs of people aged 50 and over. With clear information, a commitment to treating customers fairly, and our own dedicated customer support available should you need it, we want you to make informed decisions with confidence. Plus, the profits we make help support Age UK's charitable work.
What we offer
Home Insurance
Whether you need Buildings Insurance, Contents Insurance or both, we're here to help you switch. With a choice of Silver or Gold cover available, you can find a policy fit for you. Home Insurance is provided by LV=.
Car Insurance
Defaqto 5 Star rated Car Insurance that covers against misfuelling, accidental, and malicious damage. Plus, a range of Optional Extras to suit your needs. Car Insurance is provided by LV=.
Travel Insurance
Choose from an annual or single-trip policy that covers over 1300 pre-existing medical conditions with no upper age limit. Travel Insurance is provided through AllClear.
Motor Breakdown
Find Motor Breakdown cover that provides both doorstep and roadside assistance to keep you on the move. Motor Breakdown Cover is provided by Britannia Rescue.
Request a Brochure
Age Co provide products and services designed to help you make the most of later life. Receive more information by email or post.
Personal Alarms
Remain safe and independent in the home you love with a personal alarm from Taking Care. Get help 24 hours a day from this life-saving service in any emergency, including falls, if you feel unwell or are distressed.
Incontinence Products
Age UK Trading offer a huge range of incontinence products to suit a wide variety of needs, with quick delivery. These products are provided by our partner Vivactive.
Stairlifts
The Age UK Trading range of stairlifts from mobility specialists Handicare can help you maintain your independence and stay in the home that you love.
Bathing Solutions
Our stylish yet practical walk in bath and shower ranges enable you to relax and safely enjoy bathing without the worry of slipping or falling. The products are provided by our partner Handicare.
We were set up by Age UK to help fund their work
The profits made from the sale of the products and services we offer are donated to Age UK to enable them to support those older people most in need.
In the last 5 years we have donated more than £14m to Age UK.
We’d like to thank all our customers for supporting the valuable work we deliver.
We work with trusted partners
The needs of our customers have always informed the products we offer and the expert partners we choose to provide them.
We work with a range of trusted experts to offer a collection of products and services that our customers can rely on.
Each company that joins our community is carefully selected for its specialist knowledge, the quality and value of its offering and because it shares our dedication to customer service.
Enter our prize draw
Simply share your email address with us to enter. Plus, if you provide your car or home insurance renewal dates, we’ll share information which can help you switch nearer the time. See the full terms and conditions via the entry page.
Sign up to our monthly newsletter
Each month, our email newsletter delivers inspiring stories, practical guides to later life, plus the latest news from us and the charitable work we support.
Useful Articles
Visit our useful guides and articles page to find a selection of posts covering the topics below and more. All useful articles
Everything you need to know about vehicle tax and insurance
10 minute read
What medical conditions do you have to declare for travel insurance?
10 minute read
Does being retired affect home insurance?
6 minute read
LV= Car and Home Insurance are provided and underwritten by Liverpool Victoria Insurance Company Limited. LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria General Insurance Group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number: 3232514 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number: 202965. Registered address: 57 Ladymead, Guildford, Surrey, GU1 1DB.
Britannia Rescue Breakdown Cover is provided and underwritten by Liverpool Victoria Insurance Company Limited. Britannia Rescue is a trading name of Liverpool Victoria Insurance Company Limited which is a part of the Allianz Group, registered in England and Wales number 3232514. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 202965. Registered address: 57 Ladymead, Guildford, Surrey, GU1 1DB.
Travel Insurance is provided by IES Limited, trading as AllClear, which is registered in Gibraltar company number 117274. Registered Office: 1st Floor, Portland House, Glacis Road, Gibraltar, GX11 1AA. IES Limited is licensed and regulated by the Gibraltar Financial Services Commission number FSC25393 and trades into the UK on a freedom of services basis, FCA FRN 824283. IES Limited will contribute to AgeCo Limited (Age UK Trading) a percentage of the premium (excluding IPT) from every Travel Insurance policy sold. Travel Insurance is administered by AllClear Insurance Services Limited, registered in England No. 04255112. Registered Office: AllClear House, 1 Redwing Court, Ashton Road, Romford, RM3 8QQ. Authorised and Regulated by the Financial Conduct Authority firm reference number 311244. AllClear is a registered trademark.
Stairlifts, Homelifts & Bathing Solutions are provided by Savaria Lifts (UK) Ltd (brand name: Handicare), manufacturers of Handicare products, whose registered office is: 82 First Avenue, Pensnett Estate, Kingswinford, West Midlands, DY6 7FJ (registered in England and Wales, no. 04109393. VAT no. 849757559).
Personal Alarms are provided by Taking Care Personal Alarms Limited ('Taking Care'). Registered office: Linhay House, Linhay Business Park, Ashburton, Devon, TQ13 7UP (registered in England and Wales, no. 01488490. VAT no. 510 4372 35).
Incontinence Products are provided by Vivactive Limited. Vivactive Limited registered office: Vivactive House, 3 Hollinswood Court, Stafford Park 1, Telford, TF3 3DE (registered in England and Wales, no. 05917821. VAT no. 204490631).
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